Claro de Luna
Jewelry E-commerce Experience
Overview
Claro de Luna is a boutique jewelry brand running on our proprietary Nubir Engine. The legacy platform suffered from a critical 'Trust Gap'—an outdated aesthetic that led to high cart abandonment. We redesigned the experience to be premium yet accessible, proving that a small brand can deliver high-end credibility.
The Objective
Create a UI that balances elegance with familiarity. We aimed to replace technical jargon (like '10k Gold') with user-centric categories ('Gifts for Mom', 'Anniversary'), while using strategic layout tricks to make a limited catalog feel like an exclusive, curated collection.
The Challenge
Overcoming 'The Scam Aesthetic'
In high-ticket e-commerce, low-resolution imagery and outdated layouts are perceived as insecure. We identified three major friction points:
Perception of Value
Standard small-grid cards made expensive jewelry look cheap. We significantly increased card size and whitespace to showcase detail.
Technical Friction
Users were forced to understand karats and weights before benefits. We shifted focus to lifestyle-based discovery.
Limited Catalog
A small inventory can look 'empty.' We used high-density layout strategies to turn a small collection into a 'Boutique Curation.'
Visual Gallery
The Outcome
Impact & Strategy
The UX phase is complete. The project is currently queued for development within the Nubir Engine ecosystem, with a focus on 'Browsing over Searching' logic.