Alan Valdez

Product Designer

LTA Tax
SaaS2024

LTA Tax

LMS System Migration

Next.jsTypeScriptSCSSSupabase
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Overview

LTA Academy provides professional certification for accountants. They faced scaling issues with a WordPress site where reliance on plugins created performance bottlenecks and a confusing split between the marketing store and the student classroom.

The Objective

Migrate the ecosystem to a custom Vue.js 'Command Center' architecture, separating the marketing journey from the student learning platform to reduce cognitive load and improve performance.

The Challenge

Restructuring the Student Journey

The original platform felt messy because it attempted to sell and teach in the same interface. Key friction points included:

Navigation Confusion

Students couldn't distinguish between courses they owned ('My Library') and those in the 'Catalog'.

High Friction

There was no clear 'Resume Course' path, requiring multiple clicks to continue learning.

Scaling Blocks

Theme-based CMS limitations prevented the implementation of dynamic live event features.

Visual Gallery

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The Outcome

Platform Outcome

The migration transformed LTA from a simple website into a true EdTech platform, significantly improving student engagement.

90%
RetentionIncrease in student course completion rates.
75%
OnboardingReduction in support tickets during initial enrollment.
+85%
Daily ActiveGrowth in daily active users post-migration.

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