Terravento
The 'Airbnb' for Event Venues
Overview
Terravento is a centralized platform for searching and reserving event venues in Guadalajara. Before Terravento, the market was fragmented and unorganized, requiring users to search through social media one-by-one.
The Objective
Design a 'Chill' and approachable brand identity and build an MVP capable of handling complex booking logic. The goal was to give owners a management center, not just a list.
The Challenge
Decentralized Data Strategy
The major hurdle was the lack of standardization in how venue owners managed their businesses:
Incentivized Digitization
We built a 'Management Center' with calendars to convince owners to move their offline logs into our platform.
Abstracting Logic
Different venues have different rules. We abstracted these into a flexible system using Laravel/Vue.
Chill Vibes
Crafted a friendly, safe UI to encourage booking through a completely new platform.
Visual Gallery
The Outcome
Market Traction
Successfully validated the business model as the primary method for finding terraces in the region.